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It is estimated that about 70 million domains are currently under registration from ICANN. It is further estimated that there are virtually no one and very few two-word phrases left in the English dictionary. This means that web site owners are going to either need to come up with some very creative words, which are not real words, or they are going to need to come up with very long domain names, which may be difficult to spell or have a high risk of mistyping by a user.
What does all this mean to the web site owner who is concerned with getting traffic to their new site? It may require more SEO work and less traditional advertising to get users to come to your web site. Why is this? In the past you could create a brand around one word, such as Yahoo, or Boston, and with a good marketing effort, have users simply remember your web site, type in your domain name and go to the site. This is not going to be the case with newer sites, as the domains names are going to get longer, and the extensions are not going to be limited to .com, .net and .org, but rather a plethora of domain name extensions will be needed.
So what is a web site owner to do? The marketing of sites will now fall to developing great content, getting others to link to you, making sure the web sites are defined properly and not allowing for sloppy programming. There is also the avenue of paid search, where no single keyword or keyword phrase is owned by a single person in perpetuity, but rather many companies can bid for the same term and based on a variety of bid management techniques and better copyrighting, you can purchase web site clicks.
The world is changing, and we are quickly becoming more and more a wireless web-based society. As such, TV, radio and print commercials have less of an impact on how we find the web sites we want to visit, but it seems as though the large consumption of domain names over the past decade may move us into that new medium far quicker than some of us might like. On the other hand, if you are skilled at SEO and SEM, you may be positioned to be a leader in an industry that you simply could not have bought your way into just six years ago.
If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as “Graphic Design company in Vancouver, Canada – business cards, logos, letterheads”. Your want the business card design to be the most important key phrase.
There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they’re looking for won’t be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.
The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site’s content is for a specific term, the more likely the site is to show up near the top of search results for the term.
Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages.
Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content.
5. Believing the hype
And yes, I do mean the hype promoted by your own program. Those income projections that every program makes are just that, projections. You can make that much. Will you within your first few months of the program? Probably not. Look at this as a long term investment in your future, not a way to get rich quick. Believe in yourself and your ability to make your dreams come true. But don’t believe the hype.
4. Expecting instant results with little effort
Expect to work your business. And expect to work it daily. If you opened your own neighborhood store, you’d expect to have to go in to work daily, wouldn’t you? You’d expect to have to advertise and get people to come to your store. Well, you just opened your own brand new internet store, what are you going to do to make it work? How are you going to get people to come look at your product?
3. Lack of a plan and specific goals
You’ve probably heard the saying, plan your work and work your plan. You need to have a specific plan and clear, measurable goals. Many people join affiliate programs with the vague goal of wanting to make a lot of money. How much money? How quickly do you want it? (Try to be realistic here, making a million dollars in one month is not realistic.) Okay, you have your clear, specific goal. Now how are you going to get there. Again, think clear, specific steps here.
2. Advertising your affiliate link
Wait a minute, if you don’t advertise your affiliate link, how are you supposed to get sales and downline members? Create your own website that has a link to your affiliate program. Every affiliate for your program gets the same website that you do. You have to be able to make yourself different from everyone else. The way you do that is with your own website.
You’ve been working your affiliate program for 2, 3, maybe even 4 months now with very little to show for it. You’re getting discouraged and beginning to wonder if this is worth it after all. Pick yourself up, dust yourself off and figure out what it is you need to be doing. Learn more. Bug your sponsor and your upline members until they help you out. Don’t quit. No one ever achieved success by quitting. Neither will you.