Load your page with keywords. Keywords are the terms your customers are likely to use when searching. If you sell antique model cars and you just have pictures on your home page, you’re not likely to get a single hit. Number one in search engine tips: include written content on your home page that uses the term “antique model cars” often, and your ranking will go up, often way up.
All search engines work a little differently. Here are some search engine tips for specific search engines.
Yahoo! is directory-based; that means that part of its database is put together by humans. If you have a nonprofit or primarily informational site, you can submit it to their directory section for free, and this will enhance your placement in a search. (If you have a for-profit or merchant site, they will charge you a fee for this.)
Google and MSN both use crawler-based technology; that means that once they know a web page is there, they send out “spiders” to examine its content and determine how it should rank in keyword searches. The best search engine tips for crawlers are to make sure your keywords are in place, and to update your page frequently.
Crawlers rate unchanging pages lower than pages that update at least monthly. Be sure to submit your site to crawler-based search engines.