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It is estimated that about 70 million domains are currently under registration from ICANN. It is further estimated that there are virtually no one and very few two-word phrases left in the English dictionary. This means that web site owners are going to either need to come up with some very creative words, which are not real words, or they are going to need to come up with very long domain names, which may be difficult to spell or have a high risk of mistyping by a user.
What does all this mean to the web site owner who is concerned with getting traffic to their new site? It may require more SEO work and less traditional advertising to get users to come to your web site. Why is this? In the past you could create a brand around one word, such as Yahoo, or Boston, and with a good marketing effort, have users simply remember your web site, type in your domain name and go to the site. This is not going to be the case with newer sites, as the domains names are going to get longer, and the extensions are not going to be limited to .com, .net and .org, but rather a plethora of domain name extensions will be needed.
So what is a web site owner to do? The marketing of sites will now fall to developing great content, getting others to link to you, making sure the web sites are defined properly and not allowing for sloppy programming. There is also the avenue of paid search, where no single keyword or keyword phrase is owned by a single person in perpetuity, but rather many companies can bid for the same term and based on a variety of bid management techniques and better copyrighting, you can purchase web site clicks.
The world is changing, and we are quickly becoming more and more a wireless web-based society. As such, TV, radio and print commercials have less of an impact on how we find the web sites we want to visit, but it seems as though the large consumption of domain names over the past decade may move us into that new medium far quicker than some of us might like. On the other hand, if you are skilled at SEO and SEM, you may be positioned to be a leader in an industry that you simply could not have bought your way into just six years ago.
Load your page with keywords. Keywords are the terms your customers are likely to use when searching. If you sell antique model cars and you just have pictures on your home page, you’re not likely to get a single hit. Number one in search engine tips: include written content on your home page that uses the term “antique model cars” often, and your ranking will go up, often way up.
All search engines work a little differently. Here are some search engine tips for specific search engines.
Yahoo! is directory-based; that means that part of its database is put together by humans. If you have a nonprofit or primarily informational site, you can submit it to their directory section for free, and this will enhance your placement in a search. (If you have a for-profit or merchant site, they will charge you a fee for this.)
Google and MSN both use crawler-based technology; that means that once they know a web page is there, they send out “spiders” to examine its content and determine how it should rank in keyword searches. The best search engine tips for crawlers are to make sure your keywords are in place, and to update your page frequently.
Crawlers rate unchanging pages lower than pages that update at least monthly. Be sure to submit your site to crawler-based search engines.
Google is the most popular search engine, with the latest studies showing that 2 in every 3 Internet users use an engine google search whenever they surf the web. That’s why it’s crucial for any internet-based business to get good search engine ranking on Google.
Getting higher search engine placement is very difficult—with thousands of sites competing for search engine ranking on any given topic—but not impossible.
Search engine ranking is a science, and requires a thorough understanding of the quirks of that particular crawler and the way it indexes sites.
Google tends to give a better search engine ranking to those with a thorough link system. This is because it views the link as a sign of the site’s credibility and popularity—and thus awards a more prominent search engine ranking. But your link system should reflect both quantity and quality.
You achieve more successful search engine ranking if prominent and well-respected sites (with a high search engine ranking of their own) chose to link to you.
Google also puts of a lot of weight into the title of a page, the text between the
HTML tags in the section of your web page. To get a good search engine ranking, that text should include your keywords.
Google also puts a lot of emphasis in keyword density when it computes search engine ranking. This means developing your content and using keyword-laden links. If you sell chocolate wedding souvenirs, a website with a link stating “chocolate wedding souvenirs” pointing at your site will give your website a higher search engine ranking than a link that says “click here.”
Contrary to rumor, disabling the cache of pages won’t affect your search engine ranking on Google. And unlike in other crawlers, your Google search engine ranking won’t be pulled down by using dynamic pages/. Just make sure that you have a link to those pages somewhere on your site so Google can find it.
Google also indexes ALT tags on images, so to get a better search engine ranking, include ALT tags and throw in a few keywords! Google ignores META tags so don’t bother optimizing this tag as it won’t help your search engine ranking.
You should also download the Google Toolbar so you can see the search engine rank of every page that you visit. Just be careful because it tracks all pages you visit when it’s open, so restrict its use when you want to check a particular search engine ranking.
If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as “Graphic Design company in Vancouver, Canada – business cards, logos, letterheads”. Your want the business card design to be the most important key phrase.
There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they’re looking for won’t be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.
The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site’s content is for a specific term, the more likely the site is to show up near the top of search results for the term.
Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages.
Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content.